Combining email marketing with other types of marketing

Combining Email Marketing with Other Types of Marketing

Whether you choose to do your marketing online or offline, one thing does not change. This is the concept that no single marketing strategy will be as effective as a combination of two or more marketing strategies. This does not mean it is necessary for you to implement every known marketing strategy to promote your business but rather it implies that it is worthwhile to market from a few different perspectives to help you achieve your business related goals. This article will examine the importance of combining email marketing with other types of marketing to create a successful; multi tiered marketing strategy and will also offer some advice on managing more than one marketing strategy at once.

As the old saying goes, Two heads are better than one, and this is certainly true when it comes to marketing. You may enjoy a great deal of success with email marketing but this does not mean you should not try other types of online marketing such as website creation, participation in industry related message boards, placing banner ads, orchestrating an affiliate marketing campaign and generating inbound links to your website. While it is possible that not all of these strategies will be effective for your business, you are likely to find at least one other option which complements your email marketing and helps you to achieve your business related goals.

Alternately you may even wish to combine your email marketing campaign with more traditional marketing strategies such as radio ads, television ads and the print media. Just because these types of advertising do not take place online, does not mean they will not be able to help you generate more business. In fact advertising both online and offline can allow you to reach a larger target audience. This is because you will likely reach Internet users around the world but can also reach potential customers who do not utilize the Internet for purchasing or researching products or services similar to the ones you offer.

Popular marketing strategies to combine with email marketing include banner ads and message board participation. These are all online activities and each one individually is fairly simple. However, in combination these simple activities can create a powerful statement. You may send out emails offering useful information about your products or services, purchase banner ad space on websites which may be of interest to your potential customers and participate in industry related message boards where you can earn the respect and pique the interest of potential customers. Even if your potential customers are not currently in need of the products and services you offer, seeing your business name so often can have a branding effect. Branding is essentially a process in which consumers see a company name so often that they are more likely to select a product from this company when they are in need of an item the company offers.

If you are planning to combine multiple forms of advertising, you should be aware that this can make it difficult for you to evaluate the effectiveness of each marketing strategy. This is especially true of the marketing strategies are implemented concurrently. When you are only using one type of marketing strategy, you can generally attribute increases in sales or website traffic to changes in the marketing strategy. However, when more than one type of marketing strategy is in effect, determining which strategy is producing the desired effect can be quite difficult. This situation can be handled by not making changes to more than one marketing strategy at a time. This will help to pinpoint which changes produce an increase in sales or website traffic. It can also help you to determine when changes to your marketing strategy have a detrimental effect on your sales and website traffic. However, if you are having difficulty determining which marketing strategy is most effective you can consider asking custom

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Combating cyber squatting and other domain name maladies an overview of udrp proceedings

Combating Cyber-Squatting And Other Domain Name Maladies: An Overview Of UDRP Proceedings

Businesses that are working to establish an easily identifiable Internet presence oftentimes utilize their trademarks in their domain names in order to better direct customers to their website venues. Unfortunately, disputes many times occur when a business learns that some other individual or entity is using that enterprise's trademark or something very similar in such a way so as to confuse consumers. Moreover, some businesses have ended up having to deal with so-called cyb...

domainnames,cybersquatting, udrp

Businesses that are working to establish an easily identifiable Internet presence oftentimes utilize their trademarks in their domain names in order to better direct customers to their website venues. Unfortunately, disputes many times occur when a business learns that some other individual or entity is using that enterprise's trademark or something very similar in such a way so as to confuse consumers. Moreover, some businesses have ended up having to deal with so-called cyber-squatters, individuals or businesses who register domain names with hopes of reselling them at a premium price. There are protocols and procedures in place through which some of these disputes can be resolved in a more timely manner.

Pursuant to the standard registration agreements associated with domain names that include .com, .org, .net, .info, and .biz suffixes provide for the resolution of domain name related disputes under the provisions of the Uniform Dispute Resolution Policy ("UDRP"). Due to the fact that all domain name registrations have agreed to the UDRP as a part of their actual registration agreement, the UDRP is available no matter the residence of the domain name registrant or of the trademark owner who may have issues with the registration or the registrant. In the end, this fact does provide what must be considered to be a significant advantage of the UDRP over heading to court when the trademark owner resides in one country and the domain name registrant resides somewhere else.

Another benefit of a UDRP proceeding is the fact that such a proceeding is fast and inexpensive. This particularly is the case (so to speak) when compared to litigation in court. A UDRP proceeding is initiated with the filing of a complaint together with the payment of a filing fee. The filing fee for a dispute involving one domain name to be decided by a single panelist is as little as $1500. The fee will be higher if one of the parties then requests to have the matter decided by three panelists. The fee is somewhat higher if the dispute involves multiple domain names as opposed to a dispute involving only one domain name.

Another advantage of this system is found in the fact that the complaint is filed electronically. Once the initial complaint is filed, an answer is due within 20 days. The answer also is filed electronically.

Generally speaking, the complaint and the answer are the only documents that the panel will consider and review. Unlike in a court, there is no discovery and there is no actual live hearing or trial. Normally, a panel will deliver its decision in about three months. The decision will be sent to the parties via email. The panel has the power to order that the domain name be canceled or transferred. However, the panel is unable to award damages or attorney fees which are available in a court of law in some instances. Within about three months, the panel usually delivers its decision.

In order to be successful in a UDRP proceeding, a trademark owner who is challenging a domain registrant must prove three items to the panel:

1. The trademark owner must show a legal interest in the trademark in the first instance.

2. The trademark owner must show that the domain registrant has no rights or legitimate interest in regard to the domain name itself. The trademark owner only has to demonstrate that there is no legitimate interest. If the domain registrant fails to demonstrate any legitimate interest in the domain name, the trademark should prevail.

3. Finally, the trademark owner must demonstrate that the domain name initially was registered and then was utilized in bad faith. Pursuant to the UDRP, there are four circumstances in which bad faith can be demonstrated:

- An attempt to sell the domain name registration for an amount that is in excess of the registrant's out of pocket expenses.

- A pattern of registering domain names to prevent trademark or service mark owners from being able to utilize that trade or service mark in a domain name.

- Registration of a domain name with the primary intent of disrupting the business of a competitor.

- Using the domain name to intentionally attract Internet users for a commercial purpose by creating confusion in regard to the ownership or endorsement of a particular website venue that is in fact not actually associated with the trade or service mark owner.

These circumstances in fact are only examples and other evidence of bad faith can also be demonstrated in a complaint.

After considering the matter as presented, if the panel agrees with the trademark or service mark owner, the panel will order the transfer of the domain name to that individual or entity. In the alternative, the domain name may be canceled.

Even though the panel cannot order attorney fees, a complaining party can pursue those independently in a court of law in some instances.

If you are interested in keeping abreast of the latest developments in the worlds of business, finance and the internet, you can easily subscribe to the alerts and legal updates that we provide with regularity. If you have any questions or concerns about domain names, cybersquatting, the UDRP or any other issues affecting your website or online business, feel free to contact us for a consultation either by telephone or via email.

 

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